Success Story Trend Micro

Trend Micro improves brand awareness and fills pipeline with qualitative data

When responsibilities in an organization are placed elsewhere and the number of influencers increases, the time has definitely come to change the market approach. Trend Micro found itself faced with this challenge. In a meeting with Steven Heyde, Country Manager BeLux, and Kurt Vanderhaegen, Sr Marketing Manager Continental Europe at Trend Micro, both talk about what they did to identify its market again.