Success Story Panasonic

Panasonic face tot face with the right customers thanks to accurate target group identification

In 2013, Panasonic’s B2B division decided to change course in order to further strengthen its relationship with its end users. A new Key Account team was established alongside the existing Reseller team. Karl Everaert – Benelux Country Manager at Panasonic – explains what this new focus means for his sales & marketing strategy.