Success Story Orange Belgium

“CRM data enrichment from Computer Profile paves way for much more opportunities”

As a challenger on the Belgian market, Orange places great emphasis on attracting new customers. For the processing of the corporate market, Orange has already worked successfully with Computer Profile for several years. Computer Profile is in particular responsible for providing insight into the contract end date of existing telecom contracts (which is very valuable for Orange), based on their market intelligence in the field of IT and Telecom products. The fact that demand generation activities are also carried out on the basis of those insights in order to enrich Orange data leads to an effective priority setting for the sales department of Orange – so prospects can be approached effectively.