Success Story OKI

Specified market information supports the OKI sales process.

Directors and IT managers have little insight into their print processes and the costs involved. OKI, a specialist in business print solutions, meets the need of the hour by concentrating increasingly on offering managed services. This changeover from product to service also represents a new sales method. Tim Leenders, marketing manager for the Benelux at OKI, tells us how OKI stands out in a seemingly saturated market.