Success Story Kaspersky

Kaspersky Lab outsources sales and marketing in order to become market leader on the business market

Kaspersky Lab, supplier of security solutions, was formed in 1997 and has grown strongly worldwide. Five years ago, the organisation opened a head office in Utrecht for the Benelux and they have set a target of thirty to forty per cent growth per annum. Kaspersky Lab is already the world’s market leader on the consumer market and the security supplier is now aiming to achieve the same feat on the B2B market. Jeroen de Bruijn, head of marketing for the Benelux at Kaspersky Lab, explains how the sales and market department is working in order to achieve its growth target.