Success Story ETTU

ETTU moves from mass marketing to targeted marketing for sales growth

SharePoint specialist ETTU was established ten years ago and its mission is to empower companies and employees to collaborate. ETTU enables them to unlock and share information using SharePoint and Office 365 applications. For 2018, we have set ourselves the goal of growing ETTU on the basis of its three pillars: projects, products and services. In order to achieve this goal, it is essential for the sales and marketing department to approach its target group with personal and relevant communication. Bart Scheffer, Marketing and Communication Manager at ETTU, and Chantal van Velzen, ETTU Marketing and Communication Assistant, explain how they have optimised the marketing and sales side.