Account Based Marketing

Focus on your top accounts

Account Based Marketing is a smart way to target individual prospects and large accounts, with a Return on Investment which is significantly higher than traditional business marketing activities. Computer Profile supports IT and Telecom companies in driving Account Based Marketing through the Sales Excellence program.

With Account Based Selling (ABS) and Account Based Marketing (ABM) each account is considered to be individual market, as opposed to the more traditional lead-based or contact-based approaches. Sales, marketing and service works together in order to identify and approach specific customer accounts; a small group of high value accounts that offer the biggest chance to convert into a good deal. But you’ll have to find those accounts first.