Ever tried calculating your total market potential? Definitely a useful exercise! In order to do this, you must first know how many potential customers you can sell to. Based on our experience, we can assert that almost every organisation has insufficient knowledge of around 20 percent of their market. Not because the sales or marketing […]
About Michiel Alkemade
Function: Managing Partner
Specialism: Database marketing
Motto: Hey Ho Let’s Go
Entries by Michiel Alkemade
Inbound Marketing has been heavily deployed in numerous businesses in recent years: the creation of high quality, relevant content in order to attract potential customers. However, Inbound Marketing in isolation, is unfortunately not sufficient. Indeed, you barely have any control over the quality of such leads. This explains the rapid growth of other approaches: Account Based […]
As an entrepreneur, I’ve operated in the world of data for over twenty-five years. We are renowned data marketing agents for the ICT and Automotive markets under the names of Computer Profile and Fleet Profile respectively. In short, we handled data before data ever became a hot topic. Neither was it cool, for that matter. However, […]
Many managers today are involved in a transformation to a more digital organisation, in order to continue to cater to the needs of their target group. The search term ‘digital transformation’ brings up 373,000 hits in the search machines.
Laatst werd ik gebeld door een telemarketeer naar aanleiding van een event dat ik had bezocht. Mijn naam zal hebben gestaan op de inschrijflijst. Ik had tijdens het inschrijven een aantal (redelijk willekeurige) vakjes aangekruist omdat dit nou eenmaal verplicht was.
We are buried with information via newspapers, radio, television, LinkedIn and the telephone, just to mention a few. This can range from informative to light-hearted and we store it in our memory, share it intensively with others, or bookmark it in one of many of our lists of favorites. After all, you never know when […]