Lots of things are changing in today’s world of business. The position of companies with an established name and reputation is being challenged, and disruptive start-ups are beginning to dominate the entrepreneurial landscape. Making customer experience more personal is key to surviving and winning the battle with your competitors. Steal the customer’s heart and then […]
About Katleen Antonissen
Function: Managing Partner
Specialism: HR Management
Motto: Thinking out of the box
Entries by Katleen Antonissen
Customers are the foundation of a successful organisation. How can you as sales staff effectively discover the most profitable suspects and convert them into reliable customers?
Does customer acquisition play an important role in your company, but is there limited capacity in the sales department? Then the idea to outsource telemarketing will already have surfaced. Perhaps you have spoken with such agencies or have even already worked with them, but what precisely should organisations look out for when outsourcing? The following […]
Many organisations use a CRM system. However, the value of the information contained in such a system depends largely on its topicality and completeness. It is still common for organisations not to have this in order and for digital customer files not to be up to date. Inaccurate or incomplete data and duplicate data ensure […]
An increasing number of organizations and businesses are recognizing the value of comprehensive, up-to-date information about (potential) customers and the market they operate in. They are realizing that this extensive know-how is helping them to work in a more calculated and therefore much more efficient manner.