Marketing about sales: “We are talking, but are not yet on the same wavelength” Marketeers give themselves a 7 on average on alignment with sales Ideally, marketing and sales are a well-oiled machine that works together to maximise the operating result. In practice, however, things often turn out differently with this sales and marketing alignment. […]
About Jurgen Verheijen
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Entries by Jurgen Verheijen
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