Android is the most popular business mobile platform

The share of business smart phones operating on Android and on Apple iOS has risen strongly in recent years. Actually, these two platforms have been in a neck-and-neck race since 2012. At the start of 2016, Android still seems to have edged ahead of Apple iOS. 39% of all business smart phones which Computer Profile has encountered amongst company offices with at least 50 employees operate on the Android platform. Smart phones on iOS are close behind with a 37% share of all business smart phones. In the meantime, Blackberry, still market leader four years ago, has almost vanished completely when it comes to business smart phones. These figures have emerged from about 1500 interviews which Computer Profile has conducted over the last six months with Dutch telecom company offices with at least 50 employees.

We no longer encountered the few remaining Symbian appliances, which were still used for a long time in some sectors. This means that the market is actually divided between Apple, Microsoft, and appliances which operate on Google ’s Android. Microsoft seems to have gained some ground on the business market in recent years. In particular with educational institutions, where a relatively limited number of business smart phones are in use, Windows Phone appliances form a large share (54%) of the total number of smart phones.

For the two leaders, Android and iOS, the share of Android appliances is exceptionally high in the following segments: health care (61% are Android appliances), IT & Utilities (52%), and transport (51%). iOS enjoys its highest share amongst government institutions (62%) and the trade segment (54%).

Smart Phone brands

Android is the most popular platform, but Apple is still the most popular smart phone maker on the Dutch business market (with at least 50 employees). About 38% of smart phones encountered are an iPhone. Samsung is the number two on the Dutch business market. About 31% of smart phones are from Samsung. All other makers which operate on Android form less than 3% of the total. Nokia/Microsoft forms over one fifth of appliances encountered.

The business smart phone market seems to be heading for a threefold split. Blackberry has now virtually disappeared and other smart phone makers have suffered heavy sales losses in recent years. Huawei is one of the exceptions to this rule. We saw the emergence of this maker for the first time in 2015 with a share of still less than 1% of business appliances. This has now risen to about 1.5%.

For the various market segments we see different shares in the installed base for the smart phone makers. The three bigger parties tend to balance out reasonably well in the public sector. At locations of multinationals Samsung is the most popular maker with a share of 45%. Apple enjoys its highest share at locations of companies with 50 to 250 employees.

Mobile Device Management

For some time now, Mobile Device Management has also been on the list of questions put to the interviewed locations. At the start of 2016, Computer Profile discovered an MDM solution amongst about 17% of locations with at least 50 employees. This represents an increase of 3% as compared to the previous year. In particular, locations of bigger organisations (multinationals segment) said that they use such systems. Almost one third of locations in this segment use it. By comparison, only 10% of corporate locations with 50 to 250 employees say that they use MDM software.

The solution which we encounter the most is the MDM software from Mobile Iron. Just under a quarter of solutions are Mobile Iron solutions. VMware Airwatch is the second most popular solution with a share of about 17%. They are followed by three vendors which each have just over 10% of the total, namely Blackberry, Apple, and Citrix.